Advertising

If you are wanting people to support your action you are currently organising, you need to advertise this with outstanding impact. This Mercedes add was all about making the audience feel sorry or sad for the young boy in his quest to get yet another ride in the Mercedes car.



How do emotions play a part in advertising?



Does your advert make people feel like: they are getting a bargain, the offer is too good to refuse, if they buy something it will save them money in the long run, that they are supporting a great cause?